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Marketing Management (4th Edition) [Paperback] PDF




: Marketing Management (4th Edition) [Paperback]

ISBN : # | Date : 2010

Description :

PDF-eb6bd | Great condition… Marketing Management (4th Edition) [Paperback]


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Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com PDF




by Miriam Mennen : Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com

ISBN : #3640570812 | Date : 2010-03-21

Description :

PDF-fe3e6 | Essay from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % – B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company’s … Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com


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[Pub.03xFZ] Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com PDF | by Miriam Mennen


Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com by by Miriam Mennen

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CRM: The Foundation of Contemporary Marketing Strategy PDF




by Roger J. Baran : CRM: The Foundation of Contemporary Marketing Strategy

ISBN : #0415896576 | Date : 2013-02-27

Description :

PDF-fde77 | This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environme… CRM: The Foundation of Contemporary Marketing Strategy


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[Pub.24CCJ] CRM: The Foundation of Contemporary Marketing Strategy PDF | by Roger J. Baran


CRM: The Foundation of Contemporary Marketing Strategy by by Roger J. Baran

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Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge PDF




by Geoffrey A. Moore : Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge

ISBN : #0887307655 | Date : 1995-10-05

Description :

PDF-5aea9 | “The chasm is where high-tech fortunes are lost… the tornado is where they are made.”– Steve Jobs, Founder & CEO, Next Computer, Inc. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overa… Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge


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[Pub.78mTX] Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge PDF | by Geoffrey A. Moore


Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge by by Geoffrey A. Moore

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Principles of Retailing PDF




by Rosemary Varley : Principles of Retailing

ISBN : #0230216986 | Date : 2014-06-05

Description :

PDF-40e81 | Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree…. Principles of Retailing


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[Pub.21ABP] Principles of Retailing PDF | by Rosemary Varley


Principles of Retailing by by Rosemary Varley

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The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. PDF




by Bernadette Jiwa : The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

ISBN : #1489583947 | Date : 2013-06-11

Description :

PDF-25f2c | “This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else.” SETH GODIN —Author The Icarus Deception It’s not how good you are. It’s how well you tell your story. Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn’t just what you tell people. It’s what they believe about yo… The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.


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[Pub.24qWM] The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. PDF | by Bernadette Jiwa


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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo) PDF




by Rick Page : Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo)

ISBN : #0071418717 | Date : 2003-04-14

Description :

PDF-03f94 | “No longer is being ‘a good closer’ the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy.”–Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in … Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo)


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[Pub.95SgC] Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo) PDF | by Rick Page


Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo) by by Rick Page

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The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead PDF




by Venkatesh Upadrista : The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead

ISBN : #1498707718 | Date : 2015-01-29

Description :

PDF-a8f08 | If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Selling in IT provides a practical framework for becomin… The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead


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The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead by by Venkatesh Upadrista

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HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads) PDF




by Harvard Business Review : HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads)

ISBN : #1633694526 | Date : 2017-02-28

Description :

PDF-699f2 | Develop the mindset and presence to successfully manage others for the first time.If you read nothing else on becoming a new manager, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.This book will inspire you … HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads)


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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers (Business Books) PDF




by Drew Eric Whitman : BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers (Business Books)

ISBN : #0071833609 | Date : 2014-10-01

Description :

PDF-faeab | QUESTION: Why do some salespeople close deals like crazy, and others usually only get doors closed in their faces? For example…Salesman Joe routinely writes deals on homes worth over $3 million… while poor Bill bangs his head against the wall trying to sell $24 cell phones.Lindsay wins awards for moving the most $380,000 Rolls Royce Phantoms during the slow summer months… while poor Buffy g… BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers (Business Books)


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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers (Business Books) by by Drew Eric Whitman

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