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The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage PDF




by John David Legge : The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage

ISBN : #1863732721 | Date : 1992-07-17

Description :

PDF-2c520 | This book aims to be that rare thing in management writing: at once original, readable and immediately useful. John Legge argues that it is innovation which will give Australian enterprises a competitive edge; and it is innovative firms which will be the basis of a prosperous Australian economy. The trick is making innovative products work in complex and turbulent markets. “The Competitive Edge” p… The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage


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[Pub.79ygV] The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage PDF | by John David Legge


The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage by by John David Legge

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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth PDF




by Scott M. Davis : Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

ISBN : #0787962554 | Date : 2002-09-17

Description :

PDF-47853 | In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn– two of the nation’s foremost experts on brands– map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-dri… Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth


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[Pub.24CCJ] Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth PDF | by Scott M. Davis


Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by by Scott M. Davis

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Inside-Out Marketing: How to Create an Internal Marketing Strategy PDF




by Michael Dunmore : Inside-Out Marketing: How to Create an Internal Marketing Strategy

ISBN : #0749436638 | Date : 2002-10

Description :

PDF-dc1b8 | * Includes up-to-date case studies and current research… Inside-Out Marketing: How to Create an Internal Marketing Strategy


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[Pub.53Itf] Inside-Out Marketing: How to Create an Internal Marketing Strategy PDF | by Michael Dunmore


Inside-Out Marketing: How to Create an Internal Marketing Strategy by by Michael Dunmore

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HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)

ISBN : #1633694488 | Date : 2011-01-03

Description :

PDF-5ed99 | Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We’ve combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization’s performance.HBR’s 10 Must Reads On L… HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)


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[Pub.59fho] HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) by by Harvard Business Review

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Unleashing the Innovators: How Mature Companies Find New Life with Startups PDF




by Jim Stengel : Unleashing the Innovators: How Mature Companies Find New Life with Startups

ISBN : #0451497236 | Date : 2017-09-05

Description :

PDF-4442c | Today’s established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues–or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new busi… Unleashing the Innovators: How Mature Companies Find New Life with Startups


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[Pub.27QsF] Unleashing the Innovators: How Mature Companies Find New Life with Startups PDF | by Jim Stengel


Unleashing the Innovators: How Mature Companies Find New Life with Startups by by Jim Stengel

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Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition) PDF




by Hermann Riedl : Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)

ISBN : #3658046961 | Date : 2015-03-25

Description :

PDF-bad1b | Franchisesysteme von Grund auf verstehen, systematisch aufbauen und für alle Beteiligten zum Erfolg machen ist ein komplexes Unterfangen. Wie das geht, erfahren Sie in diesem Buch. Die Autoren geben sowohl Franchisegebern als auch Franchisenehmern wertvolle Strategien und Tools für das Tagesgeschäft an die Hand und liefern Antworten auf grundlegende Fragen: Wie können verschiedene Franchisesys… Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)


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[Pub.36Lss] Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition) PDF | by Hermann Riedl


Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition) by by Hermann Riedl

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Hidden Agenda: A Proven Way to Win Business & Create a Following PDF




by Kevin Allen : Hidden Agenda: A Proven Way to Win Business & Create a Following

ISBN : #1937134040 | Date : 2012-04-25

Description :

PDF-9eb3c | Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you—to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spok… Hidden Agenda: A Proven Way to Win Business & Create a Following


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[Pub.68NCr] Hidden Agenda: A Proven Way to Win Business & Create a Following PDF | by Kevin Allen


Hidden Agenda: A Proven Way to Win Business & Create a Following by by Kevin Allen

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Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion) PDF




by Neil Rackham : Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion)

ISBN : #0070511144 | Date : 1989-01-01

Description :

PDF-3fffa | An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client–these are the keys to success when you need to nail down major accounts. Now, for the first time, here’s a book of practical, proven-effective strategies and tactics for the entire maj… Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion)


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[Pub.65BNU] Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion) PDF | by Neil Rackham


Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion) by by Neil Rackham

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Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen PDF




by Shozo Hibino : Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

ISBN : #1138059412 | Date : 2017-08-25

Description :

PDF-b856e | Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities — Kaizen activity is necessary for innovation. There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse i… Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen


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[Pub.09pFo] Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen PDF | by Shozo Hibino


Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen by by Shozo Hibino

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Strategic Marketing Channel Management PDF




by Donald J. Bowersox : Strategic Marketing Channel Management

ISBN : #0071129162 | Date : 1992-05-01

Description :

PDF-c2f66 | … Strategic Marketing Channel Management


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[Pub.95RtO] Strategic Marketing Channel Management PDF | by Donald J. Bowersox


Strategic Marketing Channel Management by by Donald J. Bowersox

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