Strategic Marketing Douglas West PDF 7983da8d9

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Strategic Marketing PDF




by Douglas West : Strategic Marketing

ISBN : #019968409X | Date : 2015-04-09

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PDF-544f0 | The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies…. Strategic Marketing


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Strategic Marketing by by Douglas West

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