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Why People (Don’t) Buy: The Go and Stop Signals PDF




by A. Chakravarti : Why People (Don’t) Buy: The Go and Stop Signals

ISBN : #1349499870 | Date : 2016-04-13

Description :

PDF-58983 | Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework’, which allows managers to better understand why consumers are not buying their products and what can be done to put this right…. Why People (Don’t) Buy: The Go and Stop Signals


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Why People (Don’t) Buy: The Go and Stop Signals by by A. Chakravarti

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